Dealer Applications: What MEZORA Actually Looks For
A direct account of what the MEZORA partnerships team reviews when assessing a new dealer application — and what makes applications progress quickly.
MEZORA reviews dealer applications against five operational criteria: operating history, sales organisation, physical infrastructure, financial standing and territory fit.\n\nOperating history is weighted toward sustained earthmoving experience, not absolute years in business. Sales organisation considers the size and quality of the dealer's field team. Physical infrastructure focuses on yard, showroom and storage capacity. Financial standing is reviewed for partnership viability, not credit-bureau scoring. Territory fit assesses how the dealer's customer footprint aligns with MEZORA's allocation model.\n\nApplications that progress quickly typically arrive with a complete document package, clear principal contact and a focused narrative on territory and demand. Applications that stall are usually missing one of those three.
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