How MEZORA works for dealers.

MEZORA continuously scans public sources, partner directories and AI-assisted discovery feeds to identify active earthmoving dealers across the GCC and wider Middle East. Each discovered dealer is assembled into a structured profile covering company name, country, categories handled, brand coverage and public contact information. Discovery is an editorial process — profiles created from public data are not endorsements. They become a starting point for the dealer to take ownership of their presence on MEZORA through the Claim flow.

Each discovered dealer profile can be claimed by a verified representative of the business. A claim invitation is sent to the dealer's published contact address with a secure single-use link. The claimant confirms identity, role and business details, after which the profile is bound to a verified MY MEZORA account. Claimed dealers can correct categories, brands, territory, contact channels and public bio, upload supporting media, and unlock the Dealer Inbox. Reminder emails are sent at structured intervals to dealers who have not yet completed the claim.

Once claimed, the dealer gains access to the Dealer Inbox inside MY MEZORA. The Inbox aggregates every signal the platform routes to the dealer: Connect conversation requests, buyer introductions from Value Engine reports, allocation opportunities, machinery requests matching the dealer's category and territory, and operational notifications from MEZORA. The Inbox is the dealer's single workspace inside MEZORA — there is no separate CRM to manage and no parallel email thread to track.

MEZORA Connect is the direct messaging surface that links buyers, dealers and suppliers identified through the platform. When a buyer requests a dealer introduction from a Value Engine report or marketplace listing, a Connect conversation is opened in the dealer's Inbox with the original context (machine, valuation, country, urgency). Both parties exchange messages directly. MEZORA is not a party to the resulting commercial agreement and does not guarantee response, match quality or transaction outcome — see the Connect disclaimer and Compliance for full terms.

Buyer introductions are generated when a Value Engine report user explicitly asks to be connected to a dealer for the valued machine, or when the matching engine identifies a strong fit between an open machinery request and a claimed dealer profile (category, country, brand coverage, activation score). Each introduction lands in the Dealer Inbox as a Connect conversation with the buyer's stated requirement and a short matching rationale. Dealers reply directly to the buyer; MEZORA tracks response time and outcomes to refine future matching.

Claimed dealers can upload their own inventory directly from MY MEZORA › Dealer Machinery. Each upload captures brand, model, year, hours, condition, location, asking price (optional) and photos. Dealer-uploaded units carry the dealer's own representation — MEZORA does not independently certify dealer-uploaded inventory unless explicitly stated. Uploaded units become eligible for the public Marketplace, for matching against open machinery requests, and for inclusion in the dealer's public profile.

Marketplace listings are the public discovery surface for machinery on MEZORA — combining dealer-uploaded inventory, MEZORA-curated units and consignment partner inventory where applicable. Listings appear on /machinery, in matching results for buyer requests, and on relevant dealer and supplier profiles. Visibility ranking takes account of completeness of the listing (photos, hours, documentation), recency, dealer activation score and demand signal. Listings are an information surface; transactions are negotiated and closed bilaterally through Connect.

Allocation is MEZORA's structured workflow for matching demand against available inventory at scale — distinct from a single Connect conversation. Buyers and dealers submit allocation requests describing what they need (category, brand, hours, territory, volume, timeline). The allocation engine scores candidate suppliers and dealers using heuristic and AI-assisted ranking, surfaces the strongest matches inside the Dealer Inbox, and tracks the request through proposal, escalation and closure. See the full mechanics in Allocation Explained.

The Founding Dealer Program recognises the first cohort of dealers to claim, activate and operate continuously on MEZORA. Founding Dealers receive permanent recognition on the dealer profile, priority placement in matching, early access to allocation pilots, founding pricing on the future Dealer Pro tier, and a direct line into the MEZORA partnerships team. The program is offered to a limited number of dealers across the GCC and is intentionally kept small while the platform scales.

Dealer Pro will be the paid dealer tier on MEZORA, scheduled for activation after the public launch window. Pro features being scoped include: unlimited dealer machinery uploads, advanced matching priority, full allocation participation, expanded analytics on profile views and inbox conversion, branded buyer introductions, and team seats. During the launch phase, all dealer functionality is provided under Launch Access at no cost so the network can activate together. Founding Dealers retain founding pricing when Dealer Pro is activated.