Six steps from qualification to long-term growth.

The MEZORA consignment partnership is a long-term commercial relationship between a Dubai-based supply organisation and a qualified regional dealer. The dealer brings local market access, sales capability and customer relationships; MEZORA brings certified inventory, financing of that inventory, import and logistics capability, and disciplined commercial governance. Each partnership is built around mutual fit and a defined territory — not transactional volume. The dealer operates under their own brand and customer relationships; MEZORA operates as the inventory partner standing behind those sales.

Certified units are staged in Dubai and allocated to dealer territories based on demand signals, throughput history and brand mix coverage. Each allocated unit remains the commercial property of MEZORA until sold to a verified end customer; the dealer holds operational custody on their yard. Initial allocations are typically sized to two to six units depending on dealer scale, with replenishment triggered by reported sales velocity. Allocation is reviewed quarterly so each dealer's portfolio reflects what is actually moving in their territory, not what is theoretically available.

Dealers are responsible for the physical custody and care of allocated units, including secure storage, periodic condition checks and protection against site damage. Commercially, dealers own customer engagement, demonstration, negotiation, closing and after-sales relationship. Operationally, dealers deliver structured monthly reporting on inventory status, pipeline and closed sales, and administer timely settlement of sold units. Dealers also commit to operating within agreed pricing parameters, protecting certification standards and respecting the territorial integrity of other partners in the MEZORA network.

MEZORA is responsible for sourcing premium earthmoving units from established channels, conducting structured inspection and certification, and producing the documentation file that accompanies every machine. MEZORA carries the cost of inventory financing, import, customs clearance, transport into the dealer territory and on-site arrival inspection. MEZORA coordinates allocation governance across the dealer network, maintains the single source of truth for unit status and condition, supports dealers with technical and documentation responses, and stands behind the commercial framework that governs every partnership.

When a dealer identifies a serious customer opportunity, the standard flow is: reservation of the unit through the dealer portal or partnership contact; commercial negotiation between the dealer and the end customer within agreed pricing parameters; closing of the sale under the dealer's own contract with the customer; and notification to MEZORA of the closed sale with supporting customer documentation. Demonstration moves, customer visits to the dealer yard and trade-in handling are coordinated by the dealer with MEZORA support available where useful for strategic accounts.

Settlement is initiated when the dealer notifies MEZORA of a closed sale and submits the supporting customer documentation — customer identity, sale invoice and confirmation of customer payment terms. Settlement is administered within the structured window agreed in the partnership confirmation, typically aligned to the dealer's own customer payment cycle. Monthly reconciliation compares dealer reporting against MEZORA records to ensure all closed sales are reflected on both sides. Disputes or discrepancies are addressed in a single structured call rather than through prolonged correspondence.

Partnerships are reviewed annually. The renewal conversation covers sales throughput against expectation, reporting and settlement discipline, customer feedback, territory development and the dealer's forward business plan. Strong performers are offered expanded allocation, additional brand coverage and where appropriate broader territorial mandates. Where performance has been below expectation, MEZORA opens a structured improvement conversation with specific operational targets before any change in partnership status. The renewal cycle is designed to compound trust and grow the partnership year on year, not to police it.